Where to buy direct mutual funds

 

Direct mutual funds are mutual fund schemes you buy directly from the fund house or through approved digital platforms, without involving a broker or distributor. This means there’s zero commission and a lower expense ratio, so more of your money stays invested and grows over time. In fact, switching from regular to direct plans can boost your returns by 0.5% to 1.5% per year over the long term since the commission cost is eliminated.


Where to Buy Direct Mutual Funds in India


1. AMC (Asset Management Company) Websites

  • Go to the official website of the fund house (like SBI MF, ICICI Prudential, Axis MF, HDFC MF, etc.).
  • Register as a new investor, complete your KYC, and select the “Direct” plan.
  • You can invest via SIP or lump sum, track your portfolio, and redeem units directly.

2. Registrar & Transfer Agents (RTAs)

  • CAMS and KFintech are two main RTAs in India.
  • They allow you to invest in multiple AMCs from one platform.
  • You can complete your KYC, invest in new funds, or manage existing investments.

3. Direct Mutual Fund Apps in India

  • Popular apps include Groww, Zerodha Coin, Kuvera, ET Money, Paytm Money and INDmoney.
  • These platforms let you invest in direct mutual funds with zero commission, track your portfolio, and switch from regular to direct plans.
  • Many apps offer SIP calculators, fund screeners, and easy-to-use dashboards.

4. MF Utility (MFU) and MFCentral

  • Industry-wide platforms supported by AMCs.
  • One-time KYC and Common Account Number (CAN) lets you invest in multiple funds.
  • Not as user-friendly as apps, but highly comprehensive.

5. Offline (Physical) Method

  • Visit the AMC office or RTA branch.
  • Fill out application forms, provide KYC documents, and submit a cheque.
  • Best for those who prefer face-to-face service.

Top Direct Mutual Fund Apps in India

App Name

Key Features

Groww

0% commission, 24×7 support, no annual charges or hidden fees

Zerodha Coin

Zero commission, SIP automation, 1.3+ crore users

Kuvera

5000+ direct plans, goal-based investing, zero commission

ET Money

Paperless, expert tips, tax-saving tools, pay using UPI

Paytm Money

Clean interface, great for beginners, SIP automation using UPI Autopay

INDmoney

1600+ direct plans, real-time alerts, free demat account, 1.6+ crore users




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